Ah… New Year's. That time of year when everyone is busy making bold promises to themselves that they will never keep.
Would you believe me if I told you that I actually do love the unique combination of reflection and ambition that's in the air during these final days of every calendar year?
You can set goals any old time, but something about knowing that so many other humans are doing it right along with you makes it kinda magical.
Here's the problem though: the magic fades. :(
And if your New year's resolutions for your budding business were too massive, you're going to find it damn near impossible to accomplish them.
It’s just unsustainable.
Within just a few weeks life will get in the way, and you’ll be unable to keep it up.
Some people have experienced this disappointment so many times that they refuse to set big goals, telling themselves they’re “being realistic.”
But is that really the solution? Should you downsize your dreams to make them more attainable?
Really, this post should be titled “How to break out of the chicken and egg problem of not having clients OR experience,” but that’s a bit long (even for me).
You know what I'm talking about.
If you're trying to break into a new field, to do something you're pretty darn good at but have never done for pay before, figuring this out can leave you pulling your hair out.
It seems like every client wants to hire someone with experience. And it's understandable. But of course, until someone hires you, you will have no experience.